Press Release

Saharasri Subrata Roy Sahara’s book – ‘Life Mantras’ unveiled simultaneously at more than 5000 locations in India amidst huge fanfare
Lucknow, February 1, 2016: ‘Life Mantras’ – An exhaustive and thought provoking treatise by Shri Subrata Roy Sahara, Managing Worker & Chairman, Sahara India Pariwar, on his life-time experiences, observations as well as his insights on the day-to-day issues of people, was simultaneously unveiled today at 5,120 special public events organized, amidst huge fanfare, at different corporate establishments of Sahara India Pariwar, across India and abroad. ‘Life Mantras’ happens to be the first book in the ‘Thoughts from Tihar’ trilogy and is available in all leading book stores across India and abroad, at all leading online portals and also in the form of an e-book. The forthcoming books of the said trilogy are 'Think with Me - How to make our country ideal’ and 'Reflections from Tihar - A book on Tihar Jail’. These other two books of the trilogy will also be released soon.

In Lucknow, the book was unveiled by the Chief Guest-Prof. (Dr.) Rakesh Kapoor – Director SGPGI Lucknow. The other eminent guests included Dr. Ammar Rizvi – Politician, Dr. Mansoor Hasan – Padamsri Awardee, Shri Pramod Tiwari – M.P. Rajya Sabha, Shri Shreesh Chandra Verma – Secretary Lucknow Development Authority, Shri Jagdish Gandhi – Renowned Educationist.

In the book, ‘Life Mantras’, Shri Subrata Roy Sahara elaborately details out the various psychological and emotional aspects of life vis-à-vis the basic instincts inherent in all human beings so that the gift of ‘Life’, bestowed upon us by the Almighty, emerges out in its true beauty.

“After having gone through the book, you will definitely and convincingly realize that to achieve peace, true happiness, contentment, satisfaction and also to attain continuous progress in life in terms of material gains, respect and love, you need not depend on anybody in this world. It all depends on you. It is all in your hands.” Shri Subrata Roy Sahara further goes on to explain that to make life truly beautiful, one also needs to understand the basic truths with which we are born or the basic instincts inherent in us all. So for a positive outcome, one has to learn the psychological or the emotional aspects of life; in other words, the realities of life or the entire philosophy of life. “As you get immersed in the potent energy of these ‘Life Mantras’, you will slowly find a change, a sense of fulfilment, a self-motivation coming in you. You will thus be led to the ultimate realization that the journey of life is indeed a truly blissful and an enlightening experience.”

Besides being a proud guardian to his over 1.2 million fellow workers in Sahara India Pariwar, Shri Subrata Roy Sahara has always been a profound thinker, a teacher and a guide. His unique and unconventionally incisive philosophies on life have attracted global acclaim and attention. Many renowned universities and institutions like the Harvard School of Business, USA; the Indian Institutes of Technology; the Indian Institutes of Management; and Banaras Hindu University have invited him to address their faculties and students. Furthermore, Shri Subrata Roy Sahara has also been the recipient of a host of awards which include the ‘Indian Business Icon of the Year’ at the Powerbrands Hall of Fame Awards in London (UK); the Doctor of Business (Honoris Causa) by the University of East London; and the highest honorary degree, ‘D. Litt.’ by the Lalit Narayan Mithila University, Bihar as recognition of his contributions on various fields.

Shri Subrata Roy Sahara is currently under the judicial custody of the Supreme Court of India at the Tihar jail, in connection with an ongoing case with the market regulator, SEBI.

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